Our story with the HEYDAY Sunflowers began in Chicago — during the creation of the very concept of HEYDAY.
They were imagined as an art object that would symbolize life, movement, and the energy of bloom — everything that defines our rhythm and spirit. But soon, we realized they could become something bigger — a cultural and charitable gesture. That’s how our Sunflowers found their way to the desert of Nevada, to Burning Man 2025, where art met purpose — in support of the Rescue Now foundation.